Value added.

Edina Altara (1898-1983) was born in Sassari where her talent in drawing very soon made itself known : she participated in 1917 to an exhibition of Art in Turin and her collage, titled ‘Jesus salvadelu’ was acquired by king Vittorio Emanuele III (still today the work can be found in Rome, at the Loggia d’Onore in Quirinale). At first she devoted herself to drawing for ceramic productions (plates, saucers, tiles then framed as in the above picture), in 1934 she went to Milan to collaborate with fashion sketches at the magazine ‘Grazia’, and in 1942 also at the magazine ‘Bellezza’ edited by Giò Ponti, as well as ‘Stile’ and ‘Domus’ and up to collaborations for the furniture of five Italian ocean liners. She was fashion illustrator for the magazine ‘Rakam’, for ‘Il Giornalino della Domenica’ – a publication of ‘Domenica del Corriere’ dedicated to teenagers – for various advertisements (cosmetics, beauty products) and illustrator of novels on magazines. Two exhibitions in the last months did show a few of her most beautiful works : ‘Edina Altara. La mia Sardegna’ at the ’Art Port Gallery’ at Olbia, and ‘Edina Altara. Mondi di carta’ at the ‘Galleria Siotto’at Cagliari.

 

 

 

“The coordinating role assumed by the tailor towards different artisans employed in the making of a garment helps to better define the contours of the craft performed by this craftsman who, according the legislator, was the main originator of novelties.”[1]

 

 

 

Individual competence is science of thinking, or unconscious, to whom conscience begins to address respectfully. 

 

Marina Bilotta Membretti / Cernusco sul Naviglio – February 24, 2023

 

 

[1] ‘L’arte del sarto nel Medioevo’, by Elisa Tosi Brandi 2017 Soc. editrice ‘il Mulino’, p.48