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Formula 1


“Every time we can substitute a formula to a human judgement, we should at least take in consideration the idea to do it.”[1]



We are thankful to Daniel Kahneman[2] because he offers room – even tight, just a gorge carved by the river among rugged mountains – to the science of thinking, or unconscious, which is the only one able to ‘take in consideration’ anything.


Marina Bilotta Membretti / Cernusco sul Naviglio - September 24, 2022



Original painting by Gianni Russomando.[3]



[1] Cited by : ‘Pensieri lenti e veloci’ (‘Thinking, Fast and Slow’ - 2012), Daniel Kahneman – Arnoldo Mondadori Spa, ‘Oscar Saggi’ (2012) p. 312. 

[2] Daniel Kahneman (Tel Aviv, 1934) is a psychologist and professor emeritus at Princeton University, and one of the founders of behavioural finance. In 2002 he was awarded the Nobel Prize for Economics because he integrated the results of psychological research into the economic science, with special regard to the human judgement and to the theory of decisions in conditions of uncertainty.

[3] Gianni Russomando, biographical note : “I’m born in Vercelli (1956), graduated at the ‘Istituto di Belle Arti di Vercelli’, I describe myself as an ‘amanuense’ (medieval hand-painter), far from any exposition and competition.”